Castrol Magnatec Gen 3 Debuts in the UAE with a High-Energy Launch
On June 20th, 2025, Central Trading Company (CTC), in partnership with Castrol, proudly launched the all-new Castrol Magnatec Gen 3 in the UAE. Held at the iconic Intercontinental Dubai Festival City, the event was nothing short of spectacular—bringing together automotive professionals, enthusiasts, and industry partners for a high-energy evening celebrating next-generation engine protection.
The launch highlighted Castrol’s continued innovation in the lubricant space, with Magnatec Gen 3—a premium oil specially engineered for mainstream and family vehicles—taking center stage. Designed to deliver superior protection and performance from the moment you start your engine, the product was positioned as the ideal companion for everyday drivers who value long-term engine care.
Star Power and Show-Stopping Entertainment
One of the main attractions of the evening was the showcase of Ahmed Daham’s iconic drift car. The award-winning Middle Eastern drift champion’s vehicle was on full display, attracting motorsport fans and curious onlookers alike. The car, known for its precision and power on the drift track, added an electrifying edge to the evening and perfectly aligned with Castrol’s performance-driven reputation.
To match the adrenaline in the air, the event featured a vibrant lineup of entertainment. Guests were treated to:
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Thrilling dance and acrobatic performances that brought energy to the stage
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Live Castrol demos showcasing the science behind the product
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Interactive games and competitions where attendees could engage with the brand in fun, hands-on ways
The overall atmosphere blended technology, performance, and entertainment—turning the product reveal into a true celebration.
A Grand Gesture to Castrol’s Loyal Fans
Adding to the excitement, CTC and Castrol used the occasion to reward customer loyalty in a big way. As a highlight of the evening, three lucky customers were gifted brand-new Suzuki Jimnys—a bold and unforgettable thank-you for their continued trust and dedication. The moment was one of surprise and joy, as winners were announced in front of the gathered crowd, making it a memory they—and everyone else—won’t soon forget.
Driving Innovation, Building Community
The Castrol Magnatec Gen 3 launch event is a reflection of CTC’s ongoing commitment to delivering world-class automotive innovations to the UAE. More than just a product introduction, the event served as a dynamic platform to engage with the community, celebrate automotive passion, and build stronger connections between drivers and the technologies that power their journeys.
With more events and launches on the horizon, CTC continues to raise the bar when it comes to immersive brand experiences—and this one was no exception.
