Michelin and CTC

In the United Arab Emirates, the world-renowned quality and innovation of Michelin is proudly represented by Central Trading Company (CTC), a trusted name under the esteemed Al Rostamani Group. This strategic partnership, which has thrived for over 40 years, stands as a testament to shared values, long-term commitment, and a vision for delivering world-class mobility solutions.

Central Trading Company’s decades of market leadership and deep-rooted local expertise make it the ideal partner to bring Michelin’s cutting-edge products and technologies to drivers, fleets, and businesses across the region. With a firm understanding of the UAE’s diverse driving conditions and customer needs, CTC ensures that Michelin’s latest innovations are always within reach—accompanied by superior service, technical support, and a customer-first approach.

Both Michelin and CTC share a rich history and are driven by a growth mindset grounded in sustainability. Their collaboration is built on the core belief that delivering high-quality products and reliable aftersales service creates lasting value for end users. Whether it’s enhancing road safety, improving performance, or supporting business efficiency, this alliance is dedicated to exceeding expectations and driving progress.

Together, Michelin and Central Trading Company continue to redefine standards in the tyre industry bringing global excellence and local strength to every journey on UAE roads.

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