Founded in 1889, Michelin is a global leader in tyre manufacturing, renowned for its commitment to innovation, quality, and sustainability. With a presence in over 170 countries, Michelin produces tyres for a wide range of vehicles, including cars, trucks, motorcycle, bicycles, and aircraft. The company’s mission is to enhance mobility by developing products and services that improve safety, efficiency, and environmental performance.
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Michelin and CTC
In the United Arab Emirates, the world-renowned quality and innovation of Michelin is proudly represented by Central Trading Company (CTC), a trusted name under the esteemed Al Rostamani Group. This strategic partnership, which has thrived for over 40 years, stands as a testament to shared values, long-term commitment, and a vision for delivering world-class mobility solutions.
Our decades of market leadership and deep-rooted local expertise make it the ideal partner to bring Michelin’s cutting-edge products and technologies to drivers, fleets, and businesses across the region. With a firm understanding of the UAE’s diverse driving conditions and customer needs, we ensure that Michelin’s latest innovations are always within reach—accompanied by superior service, technical support, and a customer-first approach.
We as CTC and Michelin share a rich history and are driven by a growth mindset grounded in sustainability. Our collaboration is built on the core belief that delivering high-quality products and reliable aftersales service creates lasting value for end users. Whether it’s enhancing road safety, improving performance, or supporting business efficiency, this alliance is dedicated to exceeding expectations and driving progress.
Together, Michelin and Central Trading Company continue to redefine standards in the tyre industry bringing global excellence and local strength to every journey on UAE roads.
Why Choose Michelin?
Engineered for Safety
Advanced grip and braking technology ensure peace of mind – whatever the weather, wherever the road takes you.
Fuel-Smart Performance
Michelin’s low rolling resistance designs help cut fuel costs while reducing your carbon footprint.
Comfort in Every Journey
Noise-reducing technology and optimized treat design deliver a quieter, smoother, more refined ride.
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Our Locations
Central Trading Company
Central Trading Company
Al Ittihad Road
Al Khabaisi Area
PO Box 812
Deira
Dubai, UAE