A Global Leader in Tyre Innovation
For over 130 years, Michelin has set the global standard for tyre innovation, safety and performance. What started as a French tyre manufacturer is now one of the most recognized and awarded brands in the automotive industry, trusted by drivers, fleets and vehicle manufacturers across the world.
The brand is built on a culture of research, quality and continuous progress. Every generation of Michelin tyres reflects that commitment, delivering advanced grip, durability and reliability in the most demanding conditions on the road today
Years Legacy
Production
Facilities
Global Tire
Market
Employees
Worldwide
Annual Tire Production (Approx)
Why Michelin
Innovation and Safety
Tyres engineered for superior grip, braking performance and longevity across all conditions
Trusted by Leading Manufacturers
Chosen by premium car brands and motorsport champions as original equipment worldwide
Proven Durability
High-performance compounds and advanced tread patterns built to las
Committed to Sustainability
Fuel-efficient tyres and circular economy initiatives with measurable environmental impact
Continuous R&D Investment
Ongoing development of future technologies including EV-ready tyres
Michelin Through CTC
We bring Michelin's tyre expertise to the UAE through two distinct offers, each supported by our nationwide distribution and service network.
Michelin Tyres
The full Michelin range across passenger cars, SUVs, light trucks, commercial vehicles and off-road applications, sourced directly and available through our nationwide network.
Michelin Cost Per Kilometer (CPK)
A fleet tyre management programme that aligns costs with actual kilometers travelled, including maintenance planning, retreading, monitoring and service execution through our network.
A 40-Year
Partnership
We have been Michelin’s exclusive distributor in Dubai and the Northern Emirates for over four decades. We operate six TyrePlus centres, serve retail, fleet and B2B segments, and supply Michelin products to RTA. Every product in our territory is backed by genuine supply, certified service and local expertise.
Our Locations
Central Trading Company LLC
Al Ittihad Road
Al Khabaisi Area
PO Box 812
Deira, Dubai, UAE